Close the Loop CXM Non-Profits Voice of the Customer 
ClearAction
JANUARY 20, 2020
Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.
ClearAction
JANUARY 20, 2020
Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.
ClearAction
NOVEMBER 16, 2023
There was a wonderful window of opportunity for VoC managers to inject customer focus into each of these challenges, but unfortunately, few VoC managers were poised to do so with appropriate insights or political positioning. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants.
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