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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

CX professionals know they can share it as constructive feedback (if you’re lucky) or harsh criticism (if you aren’t). That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. Customer satisfaction drives key metrics like your Net Promoter Score (NPS).

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer experience is constructed in direct or indirect interaction with your company but it always involves the subjective response of the customer. Employee Net Promoter Score (eNPS) Employee Net Promoter Score (eNPS) is a customer experience strategy used to measure employee satisfaction and loyalty.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Customer experience is constructed in a direct or indirect interaction with your company but it always involves the subjective response of the customer. The score should be above 0.

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) Think about it. But they’re only one small piece of the customer experience data puzzle.

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Customer experience is constructed in a direct or indirect interaction with your company but it always involves the subjective response of the customer. The score should be above 0.

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How Sentiment Analysis Can Be Used to Improve Customer Experience

Qualtrics

Survey results, customer reviews, social media mentions, oh my. Quantitative feedback like net promoter scores can provide a general pulse of your brand performance, but qualitative feedback in the form of text can provide insight into how people actually “feel” about your brand. Text analysis for surveys.