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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

CX professionals know they can share it as constructive feedback (if you’re lucky) or harsh criticism (if you aren’t). That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. Careful and well-implemented text analytics can easily reveal dozens of improvement ideas.

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How to Create Buyer Personas: All You Need To Know

SurveySensum

Use sources like surveys, interviews, social media analytics, and website analytics to collect information about demographics, behaviors, preferences, and challenges. and “Which social media platforms do you use to shop?” Now that you know the importance of Customer Personas, why wait?

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

CX Survey Sample Your customers and prospects are constantly giving you data: Social media posts, sales calls , product usage patterns, emails, support tickets, product review pages, and so on. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better.

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13 Best Practices for Website Feedback: Gathering and Utilizing Valuable Customer Insights

SurveySensum

Off-Site Feedback Outreach Social Media : There are around 4.62 billion active social media customers. That’s why use your social media accounts as virtual community bulletin boards. Here’s what you can do – Leverage the power of the text analytics tool. Without any manual coding!’

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How Sentiment Analysis Can Be Used to Improve Customer Experience

Qualtrics

Survey results, customer reviews, social media mentions, oh my. Quantitative feedback like net promoter scores can provide a general pulse of your brand performance, but qualitative feedback in the form of text can provide insight into how people actually “feel” about your brand. Text analysis for surveys.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer experience is constructed in direct or indirect interaction with your company but it always involves the subjective response of the customer. Social Media You might be wondering why social media is on the list. Social media is a powerful tool when it comes to customer experience.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Customer experience is constructed in a direct or indirect interaction with your company but it always involves the subjective response of the customer. Example of text analytics with sub-categories.