Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX
PeopleMetrics
JULY 23, 2018
Customers are increasingly volunteering feedback directly to the company or indirectly through social review sites. All of these means are unsolicited, in that the company did not reach out directly asking for feedback from the customer. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.
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