Customer Bliss
DECEMBER 12, 2017
As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.
PeopleMetrics
NOVEMBER 1, 2022
Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.
Customer Bliss
AUGUST 3, 2018
Overall, you need to get a real understanding of where your company stands versus competition in the eyes of customers. Focus on clarity of communication and giving employees a voice and ability to exercise their own judgment in serving customers.
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