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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. Executives want to see a clear link between CX initiatives and financial goals. They need to hear about progress.

CX 94
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How to Unite Silos Across Multiple Government Agencies to Streamline a CX Transformation

Customer Bliss

CX transformation is not a one-time effort. William Chumley joined OIT (Office of Information Technology) in 2011, bringing with him 23 years of team management and customer relationship accomplishments in public and private sectors, small and large profit and not-for-profit organizations, and corporate and personal environments.

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The road to customer centricity – where to begin?

ECXO

Develop customer-focused products, processes and procedures – develop products, processes and procedures that are designed from the customer back to deliver superior experiences. Train and empower employees – provide training and resources that enable employees to deliver your brand of CX as your business matures.

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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.

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The CRM Solution You Should Really Use

SugarCRM

Top industry experts consider CX transformation projects the primary fuel that drives business growth in the last 12 months. Nevertheless, disruptions caused by the pandemic in the last year revealed a lack of holistic, real-time view of the customer journey.

CRM 52
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Winning the #CX Dating Game

CX Journey

Knowing what drives spend toward the SOW winner becomes the Ultimate Answer that then guides your CX transformation strategies. For CX transformation to be rooted in reality and, ultimately, tied back to business outcomes (revenue, SOW, etc.), we need to know how to win The CX Dating Game.

Gaming 68
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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

To avoid these issues, banks need to familiarize themselves with their customers’ expectations in order to meet their needs and develop a positive customer experience. For banks, the most common expectations customers will have include: Secure services. Why does customer experience in banking matter?