article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. Executives want to see a clear link between CX initiatives and financial goals. They need to hear about progress.

CX 94
article thumbnail

The road to customer centricity – where to begin?

ECXO

Develop customer-focused products, processes and procedures – develop products, processes and procedures that are designed from the customer back to deliver superior experiences. Train and empower employees – provide training and resources that enable employees to deliver your brand of CX as your business matures.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.

article thumbnail

Comcast Customer Experience Improvement Plan, With Charlie Herrin – CB73

Customer Bliss

Unifying customer relationship management team. They were kicking tires on their products and how they come together and customers interact with them. They also focused on repeat calls, chronically bad calls, and other low-hanging fruit of cost-sucks. Make sure the organization is set. Launch trials.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He successfully led and brought his companies in successful CX transformation and has won many awards in customer engagement & customer experience management areas. Becky (Lisson) Roemen – Manager of CX Solutions and Consulting at Avtex Solutions, LLC. LinkedIn : [link] /. Website : [link].