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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. What other common CX transformations have you noticed? Click To Tweet.

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Why Determining Your Power Core Focuses Your Customer Experience Strategy

Customer Bliss

When Lee oversaw the call centers, he focused on the idea that the success of the customers was directly related to how the customer was brought into the organization, and how they were managed towards success. Lee engaged the CEO and middle management once he began the CX transformation process.

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How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

Focus on clarity of communication and giving employees a voice and ability to exercise their own judgment in serving customers. CX transformation is something that affects the whole organization and will take time – it won’t just happen overnight, so spend some time being okay with doing good and making improvements along the way.

CX 48
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6 ways to renew (and stick to!) your CX vows

1 to 1

Step #6: Measure your success with customer-focused metrics This final step is more like the beginning of your long-term CX strategy. There are many ways to begin measuring your CX program. The more efficient and seamless your customer experience is, the easier it is for your employees to do their jobs, and to do them well.

CX 26
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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.