Customer Acquisition Customer Retention Finance VOC 
PeopleMetrics
DECEMBER 12, 2017
Typically leveraged by Sales & Marketing teams, CRMs help to centralize the management of leads and improve customer relationships with ultimate objective of driving customer retention and sales growth. Talk to David. P.S. What did you think of this blog post?
ClearAction
MAY 29, 2016
When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. There is a treasure trove of value and prescriptive advice from customer comments.
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