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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. What other common CX transformations have you noticed? Click To Tweet.

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Why Determining Your Power Core Focuses Your Customer Experience Strategy

Customer Bliss

We chat about his progression from running a call center to becoming a CCO, and the work he’s done to get employees and leaders to view B2B operations as more than just a sales approach, but as an overall customer experience journey. Lee engaged the CEO and middle management once he began the CX transformation process.

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6 ways to renew (and stick to!) your CX vows

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Step #6: Measure your success with customer-focused metrics This final step is more like the beginning of your long-term CX strategy. There are many ways to begin measuring your CX program. The more efficient and seamless your customer experience is, the easier it is for your employees to do their jobs, and to do them well.

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