article thumbnail

Alumni & donor engagement: 8 lessons from the CX world

Qualtrics

And don’t be tricked into thinking all experience data (X-data) comes from surveys. You can also gather crucial insights from things like online reviews, social media, alumni gatherings, or just anecdotes shared at events. This is commonly referred to as closed-loop customer experience management.

article thumbnail

Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?

article thumbnail

Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?