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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Enter text analytics. There are two options to handle unstructured feedback: humans or machines.

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. Analytics was once the domain of a few experts, but today the power of analytics is available to a much wider audience.