Customer Feedback Customer Retention Customer Survey Scorecard 
Zendesk
MARCH 19, 2021
Let’s get the obvious out of the way: Satisfaction is important because it means your customer base likes what you’re doing. But what do happy customers actually mean for your business? Research shows that customer satisfaction leads to greater customer retention , higher lifetime value, and a stronger brand reputation.
Taylor Reach Group
NOVEMBER 18, 2019
In fact, we have seen situations where internal quality results had negative correlations with customer satisfaction and by extension customer retention! If high customer satisfaction and retention is part of the center mandate, then it is a ‘best practice’ to include customers’ feedback and input as part of the process.
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