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Customer experience, whose business is it?

Lumoa

As you see, in most companies, marketing takes care of customer experience as a whole. Luckily top management and CEO now understand more often that customer experience is rather a necessity than a cost. However, the back-office functions, like HR or Finance are involved into CX very seldom. That's fair. Set up a target.

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Customer experience, whose business is it?

Lumoa

Luckily also the top management and the CEO now understand more often that customer experience is rather a necessity than a cost. However, the back-office functions, like HR or Finance are very seldom involved in CX. source ) No wonder, customer experience is the engine of growth in 2018. That's fair. The key steps include: 1.