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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Call Center Management: Challenges, Strategies, Tips, and Best Practices

Hodusoft

Customer Relationship Management (CRM) Integration Call and Contact center agents often use CRM software to access: Customer information Previous interactions Purchase history Other relevant data This helps agents provide personalized assistance and streamline communication.