The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?
Beyond Philosophy
NOVEMBER 28, 2017
Moving up the Hierarchy, 5 of the emotions – Trusting, Valued, Cared For, Safe, and Focused – are more leveraging, actively contributing to building and sustaining customer relationships. At the peak of the Hierarchy pyramid is a set of 2 emotions – Happy and Pleased – defined as the Advocacy Cluster.
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