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At A Fork In the Road: As a Customer Relationship Driver, Where Is Branch Banking Headed?

Beyond Philosophy

Smaller regional banks, like Umpqua, Republic, and Metro (in the United Kingdom) have increased the focus on generating relationships through memorable, emotional branch experiences: [link]. Portland, Oregon-based Umpqua Bank has created a branch banking experience that is more like the local Starbucks. Blogs Customer Retention'

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Comcast Customer Experience Improvement Plan, With Charlie Herrin – CB73

Customer Bliss

Unifying customer relationship management team. They ran a trial market in Portland, Oregon and some tests of SMS communication. They were kicking tires on their products and how they come together and customers interact with them. Make sure the organization is set. Launch trials.