CX CXM Data Mining Touchpoint 
ClearAction
JUNE 25, 2023
Artificial Intelligence in CX Learning Lynn Hunsaker Beware of artificial intelligence in CX learning! Since AI is based on what’s already out there, by definition, AI CX learning is going to be misleading. Very little has adapted in CX practices to urgent needs of the 2020s.
ClearAction
JULY 11, 2023
A customer’s experience includes a lot that is beyond touchpoints. Championing brand integrity is the top purpose of your CX team. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and data mining to track defection turnaround.
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