ClearAction

JUNE 25, 2023

Artificial Intelligence in CX Learning Lynn Hunsaker Beware of artificial intelligence in CX learning! Since AI is based on what’s already out there, by definition, AI CX learning is going to be misleading. Very little has adapted in CX practices to urgent needs of the 2020s.

Artificial Intelligence 62

Artificial Intelligence CX CXM Data Mining 62

ClearAction

JULY 11, 2023

Championing brand integrity is the top purpose of your CX team. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and data mining to track defection turnaround. Use data mining thoroughly in Customer Service to identify patterns in customer expectations.

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48

ClearAction

JANUARY 14, 2015

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? In our four-year study of B2B CXM , 91% of participating firms said they sell B2B products and services through a dedicated sales force 1 , with a typical sales cycle ranging from three to twelve months.

Customer Experience Management 97

Customer Experience Management CXM Customer Experience B2B 97