Customer Think

MAY 8, 2023

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Offensive plays are in Customer Success, Onboarding, Education, and Operations; Qualitative VoC, Data Mining, and Analytics; Account Management, Journey […]

Data Mining 76

Data Mining CXM VOC Education 76

ClearAction

JUNE 25, 2023

Urgent needs of the 2020s are not yet discussed widely, due to preoccupation with AI and other tech, lots of new people in the CX field since the hub-bub of 2020 (restructuring, layoffs, great resignation), adopting CXM playbooks from tech providers, and over-focus on tactical rather strategic CXM.

Artificial Intelligence 62

Artificial Intelligence CX CXM Data Mining 62

ClearAction

JULY 11, 2023

Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and data mining to track defection turnaround. Your data may be incomplete, so be clear about it as the tip of the iceberg of full costs or full revenue. It’s a CXM system connected with business results.

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48

ClearAction

JANUARY 14, 2015

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? In our four-year study of B2B CXM , 91% of participating firms said they sell B2B products and services through a dedicated sales force 1 , with a typical sales cycle ranging from three to twelve months.

Customer Experience Management 97

Customer Experience Management CXM Customer Experience B2B 97