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Artificial Intelligence in CX Learning

ClearAction

Urgent needs of the 2020s are not yet discussed widely, due to preoccupation with AI and other tech, lots of new people in the CX field since the hub-bub of 2020 (restructuring, layoffs, great resignation), adopting CXM playbooks from tech providers, and over-focus on tactical rather strategic CXM.

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Customer Service is a Value Center (NOT a Cost/Profit Center!)

ClearAction

Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and data mining to track defection turnaround. Use data mining thoroughly in Customer Service to identify patterns in customer expectations. It’s a CXM system connected with business results.