CXM, Data Mining and Voice of the Customer

Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Customer Think

MAY 8, 2023

Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks. Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC).

Data Mining

Data Mining CXM VOC Education

State of Business-to-Business Customer Experience Management

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Therefore, surveys of B2B practices may understate the actual work being done. Seeing the Full Picture.

Customer Experience Management

Customer Experience Management CXM Customer Experience B2B

Tech Customer Success

Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

State of Business-to-Business Customer Experience Management

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