five-actions-worth-repeating-the-apology-peace-process 
Customer Bliss
NOVEMBER 11, 2014
Companies that are beloved don’t take apologizing as admitting defeat. Apologizing well for operational gaffes, service blunders, and widespread missteps drives company prosperity because these apologies, when done well, strengthen the bond between customer and company. They become a peace process where both sides win.
Customer Bliss
JANUARY 6, 2015
Sure, he or she apologized but it didn’t mean much. b) You received an apology too many times before, just to be punched again another day. Apologies to customers get tossed about just as freely when things go wrong. Does your apology have the essential components that give it meaning? You learn from your mistakes.
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