List of the 20 MOST Common Survey Flaws
InteractionMetrics
SEPTEMBER 17, 2019
Moreover, in 2016, we conducted a study of the surveys issued by the nations’ largest retailers. With one exception (7-Eleven), the surveys by the top retailers were unscientific and failed the basics of customer engagement. Start by using mystery shoppers to document which customers are asked to take your survey — and how.
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