Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX
PeopleMetrics
JULY 23, 2018
Verified feedback comes from experts, commonly called mystery shoppers or quality assurance professionals , who are hired to assess the experience that a company provides its customers. Out of all the unsolicited feedback channels, social reviews are the most powerful and need careful attention (see Lesson 29). Verified Feedback.
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