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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. System Harmony.

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#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

PeopleMetrics

Well for one, we are all interested in trends in customer sentiment, and in pulling actionable insights from those trends. Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: Collecting Feedback IS a Touchpoint. The single source of truth.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

This is also a beneficial way of utilizing a digital touchpoint because it offers interaction. Looking to Improve Your CEM System? Leverage the Data Collected with Lumoa Improving your CEM system is an ongoing process and having an accurate benchmarking mechanism will help ensure that you stay on the right track.

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10 Best Customer Experience Management Software Companies 2024

SurveySensum

From launching industry-specific surveys to real-time text analysis to a closed-loop ticketing system, the tool packs a strong punch when it comes to extracting actionable insights, taking action in time, and boosting the overall customer experience while driving the CX-driven ROI. The tool has taken CXM a step beyond.

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15 Top Formstack Alternatives for Effective Survey

SurveySensum

Prioritize actions to drive business goals and growth. SurveySensum’s team of CX experts helps you effectively run surveys, analyze the feedback data, and focus on the right customer touchpoints for capturing feedback. It offers a variety of features to provide robust data analysis and generate actionable insights.