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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. For example, if you have contact centers, instead of surveying customers about their interactions, apply statistically-valid analysis to your calls, emails, and chats. Eliminate bias. Test for replicability.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Nix double-barreled questions. These questions ask about two separate issues in one question. Surveys have become so ubiquitous that you might get more data by conducting customer interviews, examining contact center conversations, or asking questions by email without linking to a survey or a form.