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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. But if you ask tired questions in tired ways you won’t learn much. If you are open, curious, and scientific in your approach, you’ll gain actionable insights that can dramatically improve your business.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Nix double-barreled questions. These questions ask about two separate issues in one question. Surveys have become so ubiquitous that you might get more data by conducting customer interviews, examining contact center conversations, or asking questions by email without linking to a survey or a form.