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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Focus on gathering ‘actionable insights.’. Many companies face the issue of gathering lots of customer data but don’t know how to actually derive actionable, meaningful insights from it. To make sense of your customer data, getting actionable insights is essential. Create an official ‘customer journey map’.

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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Methods outside of surveys include customer interviews, mystery shops, and customer service evaluations. Mystery Shops: Reveal customer service insights, especially regarding specific scenarios. This is crucial because experiences are comprised of multiple touchpoints and personas. This leads to action.