Actionable Insights Customer Expectations Mystery Shopping Touchpoint 
InteractionMetrics
MAY 28, 2019
Methods outside of surveys include customer interviews, mystery shops, and customer service evaluations. Customer Interviews: Give you an in-depth view of your customers’ expectations versus their perceptions. Mystery Shops: Reveal customer service insights, especially regarding specific scenarios.
Callminer
FEBRUARY 27, 2019
.” – 5 Good Reasons to Capture the Voice of the Customer , SurveyMonkey; Twitter: @SurveyMonkey. . Focus on gathering ‘actionable insights.’. Many companies face the issue of gathering lots of customer data but don’t know how to actually derive actionable, meaningful insights from it.
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