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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

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Lead generation: What it is and how to master it

Zendesk

Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. Companies often develop lead scoring models that reflect their ideal customer profiles. So, if a B2B company typically targets businesses of a certain size, type, or industry, that should be reflected in their criteria.