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Lead generation: What it is and how to master it

Zendesk

Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. So, if a B2B company typically targets businesses of a certain size, type, or industry, that should be reflected in their criteria. How to create lead gen forms that minimize friction. What is lead generation?

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

These streamlined and differentiated experiences are what bring customers and clients back (in any B2B, B2C, broad, or niche context), and journey mapping is how you create and manage them. They encounter your business through some form of advertising, marketing, or word of mouth.