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How advertisers are navigating data privacy and tracking changes

Sprinklr

Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign. Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI.

CXM 72
article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign. Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI.

CXM 65