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How advertisers are navigating data privacy and tracking changes

Sprinklr

OCTOBER 12, 2021

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Telecommunications.

CXM 72
CXM Social Media Social Listening Retail 72
article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

OCTOBER 12, 2021

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Telecommunications.

CXM 65
CXM Social Media Social Listening Retail 65
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