article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

Rather than relying on pixel-based audiences, those eligible for their financing products received hyper-personalized messages — this enabled the bank to increase conversion across key acquisition journey stages and leverage other sources to target key audiences.

CXM 72
article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

Rather than relying on pixel-based audiences, those eligible for their financing products received hyper-personalized messages — this enabled the bank to increase conversion across key acquisition journey stages and leverage other sources to target key audiences.

CXM 65