article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

The most effective accelerator for a robust digital marketing strategy is ensuring all teams have the ability to get the most out of their customer experience management (CXM) platform , while addressing governance and looking at broader opportunities to leverage data from across the organization.

CXM 72
article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

The most effective accelerator for a robust digital marketing strategy is ensuring all teams have the ability to get the most out of their customer experience management (CXM) platform , while addressing governance and looking at broader opportunities to leverage data from across the organization.

CXM 65