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How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty

Beyond Philosophy

We also discuss how training, AI technology, and tried and true low-tech mystery shopping can help, too. So, the first practical step in evoking a specific emotion is pretty simple: One must have a specific emotion in mind to evoke it.

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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. So, CX isn’t just which factors affect the experience but how they stack up against each other. Yes AI, but focus on human connections. They send surveys, analyze touchpoints, and build out customer personas. brands declined.

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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Mystery shopping provides third-party, unbiased feedback about how your teams are meeting the standards you currently have in place while customer surveys tell you where brand loyalty is gained or lost and how that relates to your standards. Leverage SMS for customer feedback. Emails can get lost in the shuffle.

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Chat Vs. Messaging: More Than Meets the Emoji

1 to 1

In most cases it’s an artificially intelligent virtual agent that greets you in the corner of the screen with the option to continue the conversation with the AI or transfer to an agent. Top 5 CX Gaps in Messaging and Chat : We mystery shopped some famous brands.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

With almost 30 years in the customer experience domain, Annette Franz, CCXP is the Founder and CEO of CX Journey Inc. She is also the 2020 CXPA Board Chair and an Advisory Board Member for CX@UCI. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.