article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Both tone (when done over the phone) and content are used to push customers toward particular answers. assumes the customer was somewhat satisfied. Double-Barreled Questions.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Both tone (when done over the phone) and content are used to push customers toward particular answers. assumes the customer was somewhat satisfied. Double-Barreled Questions.