Are you making this critical connection with your customers to strengthen relationships and drive loyalty?
Waypoint Group
AUGUST 1, 2018
Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. Attitudinal (heartfelt) loyalty, which must be the mainstay of B2B companies because. B2B == Complex Relationships: Who Has a Full Picture of the Account Relationship?
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