B2B Case Management Close the Loop VOC 
ClearAction
MARCH 24, 2017
Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).
PeopleMetrics
MAY 4, 2020
Recover alerts are the core of any advanced VoC program. Following up on recover alerts is the heart of your VoC program. For B2B companies, every recover alert should include a follow-up — no exceptions! If they cannot resolve the issue themselves, they often assign the case to someone in the organization who can.
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