How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$
PeopleMetrics
AUGUST 7, 2019
Let’s take a hypothetical example where you are the head of CX for a B2B telecommunications company. Here’s one way you can go about building an ROI case with internal data: Determine the customer lifetime value (CLV) for each of your average clients, or the average revenue you can expect from the client—say, on average, $100,000 per client.
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