MRM: The shift to digital in B2B
Qualtrics
JULY 2, 2020
Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey. Chad was joined by Clay Warren, Head of Digital CX at Qualtrics. Rather than looking for that next channel or acquiring a new technology, be more purposeful.
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