article thumbnail

How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

First, we’ll discuss what customer loyalty is. Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Is Customer Loyalty? What Are Key Differences between Customer Loyalty for B2B and B2C Brands?

article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A new era of conversational CRM connects customer conversations across your business

Zendesk

At Zendesk, we’ve long talked about the value and importance of fostering customer relationships. They are the foundation upon which customer loyalty is built, and these customer relationships are anchored in conversations. Let us know if you are interested in participating. It’s all powered by Sunshine.

CRM 98
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

article thumbnail

Customer service plan template, tips + how-to guide

Zendesk

It also empowers customer service reps with the information they need to provide an exceptional customer experience (CX). Delivering excellent customer service can drive revenue, increase customer retention , stimulate business growth, and improve customer satisfaction.

article thumbnail

Reach New Heights and Fuel Growth with Sugar

SugarCRM

Our inaugural awards program celebrated Sugar’s global customers , who pushed our boundaries for breakthrough customer experience and business growth. SugarCRM Named a Top Vendor in Constellation ShortList for B2C Marketing Automation for Small and Midsize Business. We Celebrated. Our users love us!

article thumbnail

6 world-class B2B CX examples to learn from

Qualtrics

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. But what about business to business? The benefits of a great B2B CX program can be reduced churn and increased business growth.

B2B 26