Are you making this critical connection with your customers to strengthen relationships and drive loyalty?
Waypoint Group
AUGUST 1, 2018
We all want loyal customers. Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. We all understand the notion of “trapped” customers due to high switching costs (i.e. Key-driver analysis becomes critical here.
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