Remove B2C Remove Close the Loop Remove Gaming Remove Key Driver Analysis
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Are you making this critical connection with your customers to strengthen relationships and drive loyalty?

Waypoint Group

Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. This means that the players have less skin-in-the-game because the initial decision wasn’t theirs. Key-driver analysis becomes critical here.