Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

SugarCRM

SEPTEMBER 23, 2021

As you begin the persona development process, be sure to avoid these common mistakes: Following a B2C Buyer Persona Model. But even though B2C marketers use buyer personas for similar reasons, the actual persona model is quite different when looking at B2B vs. B2C. Not Talking to Your Sales Team. Not Talking to Customers.

B2B 49

B2B B2C Close the Loop Education 49

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. But what about business to business?

B2B 26

B2B Close the Loop CX B2C 26

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants.

VOC 62

VOC B2B Close the Loop Non-Profits 62

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

Waypoint Group

DECEMBER 3, 2015

And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. For example, once you know who is “with you” and who isn’t, Sales and Marketing can then approach the right people for case studies, upsell opportunities, and better yet – who not to approach.

Gaming 40

Gaming B2B CX B2C 40