Zendesk

MAY 19, 2022

Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process. Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. Social selling.

Sales 98

Sales Non-Profits B2C CRM 98

SurveySensum

DECEMBER 28, 2020

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ A B2B customer journey includes fewer feedback channels.

VOC 98

VOC B2C Social Media Voice of the Customer 98

C3Centricity

DECEMBER 3, 2018

Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. These usually happen when an organisation does not adopt a customer first strategy. Almost every single organisation, big or small, recognises the importance of their customers.

Social Media 59

Social Media Start-ups CRM B2C 59