B2C Customer Acquisition NPS Voice of the Customer 
C3Centricity
JULY 27, 2021
I have been fortunate to have managed over 250 voice of the customer projects in B2B over the last four decades, with over 50 engagements on customer satisfaction and loyalty. During this time, I have seen some great successes and some tragic failures in trying to make customers Raving Fans.
SurveySensum
DECEMBER 28, 2020
But, they were struggling a lot in retaining those customers! The most common reason behind their failure was – they were not making any use of the voice of the customer data. . What is the Voice of the Customer? What is my overall NPS score?’ ‘Are Are my customers loyal enough?’ NK: Absolutely!
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