Aquire

NOVEMBER 12, 2021

For some brands, the customer and the user are the same person. That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Either way, you must know your customers and users when talking about customer experience vs. user experience.

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Zendesk

OCTOBER 20, 2023

Establish customer feedback methods to amplify the Voice of the Customer That leads to the next step: collecting feedback to amplify the Voice of the Customer. You must define how you will gather feedback so you can better understand the needs and pain points of customers. Bain & Company, Inc., and Fred Reichheld.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. We also conduct an annual customer survey across that entire Worldwide Network, supported by both the partners and a few corporate teams.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37