article thumbnail

Adjusting CRM Strategies in the New Normal

SugarCRM

But using aspects of artificial intelligence (AI) or machine learning (ML) to augment workers’ knowledge can help prioritize workload focus. In addition to a planned master data management strategy, organizations will increasingly rely on automation. Delighting a customer is often seen more in business-to-customer (B2C) engagements.

CRM 29
article thumbnail

What Is Guided Selling And How Can It Help You Improve CX?

SugarCRM

According to Gartner , 75% of B2B sales will be managed through AI and ML-driven selling solutions. And many B2B and B2C businesses aspire to reach the same level of “magic.” Guided selling is far from magic and closer to AI-powered data engineering, custom software development, and deployment. ML also plays a role here.

CX 26